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Northeast Ohio Women’s Wellness Event
HEALTHY WOMEN SUCCEED
Friday October 30, 2015 9:00 am - 2:45 pm at Parkside Church, Chagrin Falls, OH
Dr. McKenzie’s Mission Statement:
I am a midlife woman, and an Obstetrician and Gynecologist and am committed to caring for the mind, body and soul of midlife women on a mission to re-invent, re-discover and re-tool their authentic lives and get back to center.
Anatomy of a De-Stressed Life
How to Get Invited to an
Hear Fresh Fork Market discuss the impact that buying local has on our local farmers, many who struggle to find a market due to the scale of their operations.
This story of Trevor's participation in an Amish wedding reflects on the impact that Fresh Fork Market has had by creating a new market for local farmers to connect with the consumer in a way that their food is not treated as an agricultural commodity. Instead, Fresh Fork Market is bundling fruits, veggies, meats and more into a weekly grab bag, accompanied with education and consumer participation, in a way that increases the value of each individual component. Learn more about Fresh Fork Market here.
In the summer of 2007, Trevor Clatterbuck was one of five Case Western Reserve students whose project was selected for the inaugural Entrepreneurship Educational Consortium Immersion Week, a business competition among Northeast Ohio universities. The group’s idea—“an Amazon Marketplace for local foods,” as he explains it—took top honors.
With that prize, Fresh Fork Market was born.
Four of the teammates started the business, selling goods from 36 local farms to 57 area restaurants their first summer. After the first year, though, Clatterbuck was the only partner left in a venture that was losing money on practically every transaction. So that winter, he changed the focus from restaurants to consumers to make the company profitable.
Now in its fifth year, Fresh Fork Market counts 3,000 Cleveland-area residents as members. Customers visit one of 20 locations across the area to pick up a weekly grab bag of produce, meats and dairy products sourced from 108 farms within 75 miles of Cleveland. Plus, they can select and buy items beyond the standard package online—building on the original Amazon Marketplace idea.
Fresh Fork also offers workshops on everything from butchering to baby-food making.
“We want customers to better understand seasonality and where their food comes from,” Clatterbuck says. “The more educated our customers are, the more loyal they’ll be, the more they’ll buy and the more they’ll tell their friends.”